When I first became a doula, I believed with my whole heart that everyone deserved a doula—regardless of whether they could afford one. I truly thought that if I didn’t offer my services for free or very low cost, I might ruin someone’s birth experience, and it would somehow be my fault if things didn’t go perfectly. I carried the weight of that responsibility heavily. In those early years, I took every doula training I could find. I was convinced that if I just learned one more thing, clients would finally come. But no matter how many trainings I added to my résumé, the truth was: I didn’t need more certifications. I needed to learn how to market myself, how to run a business, and how to believe in my own worth. Instead, I ran in a million directions, desperate to build something but never really grounding myself in the foundations of sustainable business. I said yes to free or underpaid births—even when I was walking into homes far more financially comfortable than mine. And while I gave so much of myself to my clients, I was feeding my kids ramen noodles because that’s all we could afford. I was burnt out, struggling, and secretly ashamed...that I couldn’t make this thing I loved actually work. I thought charging money meant I was selfish. I thought money was bad. And I definitely didn’t think I was worth charging for. Fast forward twenty years, and everything has changed. I’ve done the hard work of unlearning those beliefs. I’ve studied how to build a sustainable business that supports both my clients and my family. I can now talk about payments and value with confidence. I know the worth of what I offer—and I teach other doulas how to claim their worth, too. Today, I mentor new doulas who are right where I was: passionate, overwhelmed, and unsure how to make their business actually work. My mission is to help them find clarity, confidence, and a path forward that doesn’t require burnout or martyrdom. Want to learn more? Join my free Facebook community. Because we deserve to serve from a place of abundance—not exhaustion.
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Deb PocicaA birth professional, lover of shoes and travel, speaker, trainer, and supporter of doulas and small businesses. Archives
October 2025
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