How to post on social media without making everyone ignore you

Have you ever seen the posts I'm talking about?

Buy my thing right now. I am available for births for the next 6 months. I've got a sale happening this week, so sign up now.  

Those all can be great messages to put out on social media ON OCCASION, but when that's all that is posted on the doula's page or shared in FB groups, it can look desperate and boring.

What can you post on social media instead of just the hire me posts? Let's talk about the 80/20 rule!

Here's the basics of the 80/20 rule for social media:

Post 80% of the time with educational, informational, or entertainment posts.
Post 20% of the time offering your services

This way you are offering potential clients a reason to read more about you, get to know you as a professional, and consider reaching out for an interview.

Now you don't have to make this harder than it is! Sometimes we think that anything we post as a doula has to be new, never seen before, evidence based information. That's all great, but you can post quick tidbits of information, too.

Here are a few quick ideas for you:

• My top 5 pregnancy announcements from the internet
• Common pregnancy myths
• Pregnancy and Coffee
• My favorite pregnancy subscription boxes
• 5 postpartum secrets
• How to interview a doula
• Contraction Apps to use
• A review of baby or pregnancy gear

If you run out of ideas, check out mommy blog titles or Pinterest titles. Don't take the content, but use the idea to write a quick post about your spin on the subject.

If you want to expand on the 80/20 rule here is a more detailed breakdown:

• 50% educational information that clients might be searching on Google
• 15% pure entertainment (sharing funny memes that would appeal to your audience, etc)
• 15% curated information about yourself
• 20% your service offerings

Doing this consistently for a few months can really create a lot of great content that potential clients can read or watch if you are a video person. Potential clients can get to know YOU and want to hire you as their doula.

Want more information on this topic or help figuring out what the best things to post for your ideal client might be? Let's talk!

​You can also check out classes and programs I offer to really boost your business!