What Not to Do When You're Starting Out as a Doula

Learn from the Missteps So You Can Focus on What Actually Works

When you’re just getting started as a doula, it’s easy to feel like you have to do everything all at once to get your name out there. But not all strategies are a good use of your time (or energy). In fact, some common newbie moves can actually slow your growth or lead to a whole lot of frustration.
Let’s talk about what not to do so you can redirect your energy toward actions that really move the needle.

Reaching Out to OBs or Midwives Right Away

This one feels like a no-brainer…until you realize it’s not. Yes, you want to build relationships with care providers, but here's the truth: most OBs and midwives won’t take you seriously until they see you in action. Cold emails or dropping off business cards at their offices rarely leads to real referrals in the beginning.
Instead: Focus on getting your first few births under your belt. Over time, let your professionalism and consistency speak for you.

Over-explaining the Benefits of Having a Doula

Yes, doulas are amazing (you know it, I know it). But spending all your social media energy educating people on the generic benefits of hiring a doula makes it hard for potential clients to see why they should hire you.
Instead: Share your personal “why,” highlight real stories, and focus on what makes your approach unique. Build connection, not just education.

​Would you like more information on what to post on social media? Read "What to Post on Social Media as a New Doula"

Hosting “Meet the Doula” Events That Don’t Attract Anyone

You book a room, print flyers, make snacks, and… no one shows. It happens. These events can be great in theory, but they rarely work when you're brand new and don’t yet have a strong local following.
Instead: Partner with other local birth pros to host joint events or offer free online talks with juicy topics (see some examples at the end!).

Would you like 10 talks you can do online or in person with notes, an outline, information on how to promote it turn it into clients?
​Get "Talk Your Way to Booked"

Spending Hours Perfecting Your Website Before You Even Talk to People

Websites are helpful — but they are not your #1 priority when you're trying to get clients. Don’t get lost in logo fonts, color palettes, or blog post drafts while avoiding actual networking or client outreach.
Instead: Start simple. Use a basic landing page or skip the website all together for a while and just focus on social media. Spend most of your time talking to real people — online and in person.

Thinking You Need More Certifications to Be "Ready"

This was my personal biggest mistake!  If you've already taken one solid doula training, you’re ready to begin. Many new doulas fall into the trap of taking training after training as a form of procrastination.
Instead: You become a better doula by being a doula. Get experience, then invest in further training when you feel called — not because you feel unworthy.

Want to Know What To Do Instead?

Start building real relationships in women's networking groups, parenting spaces, and online communities. Share your story, listen to others, and be visible consistently. Offer value, not just your services.
Oh — and if you're going to offer a free talk, make it juicy! Instead of “What Is a Doula?” try topics like:

• “5 Things Your OB Might Not Tell You About Labor (But a Doula Will)”
• “What No One Tells You About the First Week Postpartum”
• “How to Know You’re in Labor (And What to Do Next)”

Deb's final tip: You’ve got this. Focus on connection, visibility, and growing your confidence — not chasing strategies that don’t serve you yet.

​Would you like more detailed information on hosting free talks? Grab my printable.