Deb Pocica
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Getting Your First Clients

Get Your First Doula Client — Without Hustle, Overwhelm, or Guessing What to Do Next.

A live, 90-minute class and guided workbook to help you confidently talk about what you do, build real connections, and finally book your first clients — in a way that feels authentic to you.

This live class will be held Thursday, November 6th at 3:00pm central time

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You don’t need every client — you just need your clients.

When You Finish This Class, You’ll Be Able To…

✨ Confidently explain what makes you the right doula
✨ Handle interviews with ease and authenticity
✨ Network and collaborate like a human (not a salesperson)
✨ Create visibility through talks, events, and social media
✨ Build your first clear offer and set healthy money boundaries
✨ Talk about your pricing without cringing
✨ Leave with your workbook filled out and your plan ready to go

This Class Is Perfect For You If…

You’re a brand-new or newly restarting doula who’s excited to support families but not sure how to actually find your first paying clients.
You’ve been avoiding visibility because social media feels awkward or exhausting — and you’re ready to show up in a way that feels real, not performative.
You freeze when someone asks, “So why should I hire you?”  You know what you offer matters - you just need help finding the words (and the confidence) to say it.
 You’d rather connect than “sell.”  You want your clients to come from genuine conversations, not pressure-filled pitches or pushy marketing.
 You’ve tried posting, networking, or attending vendor events but haven’t seen much traction — and you’re ready for a plan that actually works.
You’re ready to feel like a professional — not a hobbyist.  You want clear pricing, simple systems, and a contract that protects you without sounding like a lawyer wrote it.
You’re craving guidance that’s simple, honest, and realistic.  No "6 figure doula" talk, no hustle-culture energy-just clarity and confidence that fits your season of life.
You’re introverted or neurodivergent and traditional marketing advice makes you want to crawl under a blanket. You want strategies that fit your energy, not someone else’s version of “doing it right.”
You get overwhelmed by too many options.  You've downloaded all the freebies, watched all the webinars, and still don't know what to focus on first-this class helps you cut through the noise.
 You want to do this work sustainably.  You became a doula to help families, not to burn yourself out trying to prove you're worthy of being hired.

This live class will be held Thursday, November 6th at 3:00pm central time

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Meet Your Instructor
Hey, I’m Deb — doula, mentor, and someone who has absolutely been where you are. When I started out, I had no idea how to actually get clients.
So I did what most new doulas do — I kept signing up for more trainings, thinking “this next certification will finally make people hire me.”
Spoiler: it didn’t. I spent hundreds (okay, probably thousands) of dollars trying to feel “ready,” but I still wasn’t getting clients. It took me years of trial, error, and overthinking to finally figure out what works — especially as someone who’s introverted, neurodivergent, and allergic to hustle culture. I created this class because I want to save you that time, money, and stress.
You don’t need another certification — you need a simple, real-world plan that fits your brain, your energy, and your version of success.


Got Questions? I’ve Got You Covered.

What if I can’t make it live?
No worries! You’ll get full replay access afterward so you can watch (and rewatch) whenever it fits your schedule. You’ll also keep your workbook so you can follow along at your own pace.

 Is this just for birth doulas?
Nope! This class works beautifully for birth, postpartum, and dual-role doulas — or anyone offering perinatal support. The visibility, networking, and confidence tools apply no matter what type of doula work you do.  It can work for any type of birth/postpartum work in general.

 I don’t even have a website or business name yet. Can I still take it?
Absolutely. You don’t need to have all the pieces in place — this class actually helps you figure out what those pieces should be. You’ll leave knowing who you want to serve, how to talk about what you do, and what your first offer should look like.

 What if I’m super introverted or hate social media?
You’re in the right place. I built this class for doulas who want visibility that feels authentic, not forced. You’ll learn practical ways to connect — online or in-person — without pretending to be someone you’re not.

Do I need any fancy tech?
Nope. Just Zoom for the live class and a way to download or print your workbook (PDF). You can use Canva, Word, or good old-fashioned paper and pen if that’s your style.

Will this help if I’ve been a doula for a while but need a reboot?
Yes! Many experienced doulas take this class when they’re rebranding, restarting, or just feeling stuck. You’ll get a fresh perspective, updated marketing ideas, and the motivation to move forward confidently.

How long will I have access to the replay?
You’ll have access for at least 6 months, so you can come back whenever you need a confidence boost or want to revisit specific sections.  If I update the class within that first 6 months, you'll get the updated version as well.

Do you cover contracts or legal advice?
We’ll talk about contract basics and what to include, but I’m not a lawyer — I’ll show you where to find solid templates (like on Etsy or through other doulas) and how to make them feel friendly and professional, not intimidating.

What’s your refund policy?
Because this class includes immediate access to digital materials and the replay, all sales are final. But if something urgent comes up, reach out — I’m human, and we’ll try figure it out.

If you have another question that isn’t listed here, email me at [email protected] I’ll get back to you personally!

You’ve learned. You’ve practiced. You’ve over-thought it enough.
It’s time to stop waiting for “ready” and start showing up.

This class gives you the clarity, confidence, and simple plan you need to actually book
​ your first client — without the cringe, chaos, or cold calls.

This live class will be held Thursday, November 6th at 3:00pm central time

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Your clients can’t find you if you’re hiding. Let’s fix that — together.
Still wondering if this is right for you?
If you’re tired of feeling invisible or unsure where to start, this class will give you the clarity and confidence to finally get visible — and get clients.  Do you have more questions?  Email me at [email protected]

If you aren't ready to take a live class, then check out these offerings:  
Monthly co-working just $5 a month
Talk Your Way to Booked printable $27
Social Media Made Simple $5
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